(Process) How we work
Process
Four phases, weekly check-ins and one senior team from first call to launch day. Here is exactly what to expect.
Discover
2 wks
Define
3 wks
Design
8 wks
Deliver
Ongoing
2 weeks
Discover
We listen before we design. Workshops with your leadership, interviews with customers and an honest audit of your brand and competitors.
What happens
— Kickoff workshop
— Stakeholder & customer interviews
— Brand and competitor audit
You receive
— Research summary
— Opportunity map
2 – 3 weeks
Define
We turn insight into a clear position and a story your team can repeat, then explore creative territories before committing.
What happens
— Positioning workshop
— Narrative & messaging
— Two to three creative territories
You receive
— Brand strategy document
— Chosen creative direction
6 – 8 weeks
Design
Identity, digital and motion are crafted in parallel. You see progress every Friday, so there are no big reveals and no surprises.
What happens
— Identity system design
— Website art direction
— Motion and 3D exploration
You receive
— Complete identity system
— Key brand applications
Ongoing
Deliver
We hand over everything your team needs to use the brand well, then stay close for the first 90 days after launch.
What happens
— Guidelines and templates
— Team training session
— Launch support
You receive
— Brand guidelines
— Asset library
— 90-day support
(Toolkit) How we collaborate
Built in the open
Figma
Design & reviews
Framer
Websites
Notion
Plans & notes
Slack
Daily chat
Loom
Async walkthroughs
After Effects
Motion