A logo spends most of its life on screens: in reels, apps, stories and product UI. So we design how it moves before we lock how it sits.
Start with behaviour
We ask how the brand should feel in motion. Precise or playful, heavy or light. Those answers shape the static marks too.
Build a motion system
Timing curves, transitions and rules for type in motion give every editor and developer the same toolkit, so the brand feels like one voice.
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